Moving innovations

I finally managed to stop my fitness subscription. Certainly a good decision money-wise, as I have not been going for many months and consequently the monthly subscription was just a waste. On the up side I really helped to increase their margin. I’ve been meaning to do this for some time now, but this is typically one of those things that I tend to procrastinate on, no matter if I put it in my action list or not. At least the monthly payment was a regular reminder.

One of the reasons for not ending the subscription earlier is that it is clear that fitness is good for you, and stopping the subscription seems to be a bad signal to yourself. Simply not using the subscription doesn’t have that effect. You’ve got to love the complexity of the brain. Anyway, I’ve been wondering on and off during the last months about why I haven’t been going. It’s not that I don’t like to work out, as I was playing squash once or twice a week before I got into real trouble with my ACL. It’s just that a fitness workout is just so mind-numbing and dull that it could not appeal to me. Friends seem to solve that problem by going at particular times and watch TV while working out, but that doesn’t work for me either. I can’t concentrate on something that is really interesting, and all the other stuff is just some side entertainment for something that is still dull. There must be a good business plan in there somewhere if working out could be made less dull. Or perhaps I’m just a workout niche market.